the application of global marketing theories for iran tire industries

tire industry in is ecountring  an internal  competitive  market, so they need to incease their efforts in international markets. it seems that these  efforts should  be directed  by the knowledge of global marketing theories. in this research the application level of marketing theories in tire industry is measured,and by offering a model  with three categories of marketing elements. the optimum usage of marketing theories for increasing the export performance  is suggested.of cource the model is firest describing the present usage of theories in industry, then another model for illustrating the application of marketing elements  in more successful companies and finally the optimum model will be presented. also by evaluating the pricing theories a new model is constructed and then by this research is ched which shows the importance of manager’s authorities and internal market condition in export pricing. this model is called strategic pricing model .this in tire industry is tested and accepted.since the researcher actively was involved in exporting during the research,  there are some executive offers based on the experience , which could be useful for all exporters. the researcher is honored to appreciate all professors and colleagues that were helping in providing this research.